• The children collect recordings of different advertisements from television or radio, ones that appeal to themselves and ones that they believe have less appeal. The children may work individually or in pairs.
• The teacher should also collect some recordings.
• The summary sheet is distributed and the children list their recordings and comment on them on the headings given. Alternatively, the children may wish to write more open-ended responses on a blank sheet or in a copy book.
• Each child, or pair, should have an opportunity to present his/her work to another pair in the class. Time permitting, several samples can be listened to and the children who present them can be invited to justify their findings and opinions. Where time is limited, three advertisements can be chosen and can be discussed as a whole-class lesson.

 Assessment opportunities

Children can be observed as they are engaged in the task. Their level of co-operation, interest, concentration and persistence can be noted during the process, the care they take to complete their notes and the conviction with which they present their findings to the rest of the class.

 Summary/follow-up

This lesson is linked to Advertising Jingles – Composing, where the children compose their own jingles.

 Advertising - Jingles Favourites

Name: _________________